News - 09 February 2024
The Beatles Store Celebrates US Visit Anniversary with New Interactive Shop Experience
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![The US Store Experience](/sites/default/files/2024-02/Share%20%E2%80%98BEAT-0294-2024-1964-US-Tour-Anniversary-Video-Square-1080x1080-Gif_0.gif)
To celebrate the anniversary, the official Beatles USA Store has launched a virtual, interactive shoppable experience for fans to relive the band’s iconic first trip to the States.
The experience allows fans to shop new and exclusive merchandise while being taken on a journey through of the band’s trip via interactive elements.
Highlights include a recreation of the Ed Sullivan set from their first performance, a timeline with archival footage and interviews, a photo booth experience and option to send Beatles themed digital postcards.
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