News - 09 February 2024

The Beatles Store Celebrates US Visit Anniversary with New Interactive Shop Experience

The US Store Experience

To celebrate the anniversary, the official Beatles USA Store has launched a virtual, interactive shoppable experience for fans to relive the band’s iconic first trip to the States.

The experience allows fans to shop new and exclusive merchandise while being taken on a journey through of the band’s trip via interactive elements.

Highlights include a recreation of the Ed Sullivan set from their first performance, a timeline with archival footage and interviews, a photo booth experience and option to send Beatles themed digital postcards.