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“John did a couple of classic Elvis moves. We just thought of anything we could do to film a music video, shot anything that came into our heads. And at the end we decided oh, well, it sounds very Hawaiian, “hela heba helloa”, so let’s get some hip shaking girls in and put them in grass skirts.” 



"How in the world could I make something funny, bizarre, clever, crazy, sophisticated enough to satisfy The Beatles? It was in the plane that I came up with the idea of he horses."

Peter Goldmann

"I remember one night meeting this Swedish director in a nightclub and he started saying, "Well, we could really be far out, you know? Yeah, wow, really heavy, psychedelic, up a tree." That turned out to be the "Strawberry Fields" promo, which was pretty far out for its time."


"Paperback Writer was the first time the bass sound had been heard in all its excitement. For a start, Paul played a different bass, a Rickenbacker. Then we boosted it further by using a loudspeaker as a microphone."

Geoff Emerick

"If you listen to my playing, I try to become an instrument; play the mood of the song. For example, 'Four thousand holes in Blackburn, Lancashire,' - boom ba bom. I try to show that; the disenchanting mood. The drum fills are part of it."


"I did the slow version and I wanted it out as a single: as a statement of The Beatles' position on Vietnam and The Beatles' position on revolution. For years, on The Beatles' tours, Brian Epstein had stopped us from saying anything about Vietnam or the war."


"After I timed it I said, 'You can't make a single that long.' I was shouted down by the boys - not for the first time in my life - John asked, 'Why not?' I couldn't think of an answer, except the rather pathetic one that disc jockeys wouldn't play it. He said, 'They will if it's us' And, of course, he was absolutely right." 

George Martin.

27th January 1962


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27th January 1962 - the last concert the band played at the Aintree Institute.  

According to Mark Lewisohn, Brian Epstein was paid The Beatles’ £15 fee in loose change - he made sure they never played for promotor Brian Kelly again.

Photo by Dick Matthews / © Apple Corps

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Bob Balser


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It was with great sadness that we learnt of the passing of Robert (Bob) Balser on January 4th aged 88.

Bob along with the late Jack Stokes were the two immensely talented Animation Directors on the 1968 film Yellow Submarine.

In 2012 Bob generously gave us his time and expertise as a consultant on the restoration of the original film. A delightful man, he was considered a true friend of Apple.

We send our sincere condolences to his wife Cima and all the family.

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