Making The Cover For Sgt Pepper's Lonely Hearts Club Band

We all just chose oddball things from everywhere and put them together. We all chose our own colours and our own materials: 'You can't have that, he's having it...'

There were those who refused to be on there, saying, 'I'm not a lonely heart,' or, 'I don't want to be on there.' Letters had to go out to get permission from everybody, and some people did turn us down.

We liked the idea of reaching out to the record-buyer, because of our memories of spending our own hard-earned cash and really loving anyone who gave us value for money.