The mania made it pretty difficult to get around, and out of convenience we decided we were not going to go into the TV studios to promote our records so much because it was too much of a hassle. We thought we'd go and make our own little films and put them on TV.
So we started getting a film crew and shooting. There are a number of those films. I think the first proper ones we did were 'Paperback Writer' and 'Rain' in Chiswick House. They were the forerunner of videos.