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Practice makes perfect.

On July 28th, 1968, Don McCullin spent a whole day photographing the band. There was a need for contemporary publicity images and the band and they visited a variety of locations from the Thames docks to Paul's garden.

A few glimpses from the journey to Beatlemania...

On 22nd August, 1969, The Beatles all turned up at Tittenhurst Park - John's house in Ascot, at the time - for what turned out to be their last set of photos taken together. 

Photographers Monte Fresco and Ethan Russell took these now iconic images.​

It's sometimes hard to remember that imagery as iconic as the Sgt. Pepper album artwork began, like everything, as simply an idea - and one that took trial and error before getting it just right.

These photos are a behind-the-scenes glimpse at the cover-shot 'could-have-beens', as well as the people and paint-pots it took to put it all together.